Need Help? Student Login
06

Craft Your Impactful Brand & Messaging

Craft & uplevel your brand message & create powerful visuals!

TOTAL MODULE TIME: 5 HOURS 43 MINUTES
LESSON 1 | LESSON TIME: 1 HOUR 1 MINUTE

How to Craft & Uplevel Your Brand Message

In this Masterclass you’ll learn:

  • How to define (or redefine!) your Target Audience using key strategies for authentic market research
  • How to craft your unique brand voice (8 customer voice hacking drills you can use in your business!)
  • How to write copy that *actually* resonates with your ideal clients to increase your sales conversions
MEET YOUR MENTOR

Cassie Torrecillas

Ashlyn Carter | CEO at Ashlyn Writers

As an entrepreneur, international speaker, mentor, and marketer, Ashlyn Carter is the premier expert for copywriting for creative entrepreneurs. She’s the founder and CEO at Ashlyn Writes®, a copywriting business and marketing curriculum source for creatives. 90+ 1:1 clients, 5,000+ students, and 7-figures in revenue later, she’s pinpointed what it is helps lock in half-a-million dollar launches for digital marketing campaigns.

She’s worked with major brands’ marketing efforts, including Delta Air Lines, Synovus Banks, Ford Fry Restaurants, and supported entrepreneurs including Jenna Kutcher, Amy Porterfield, Julie Solomon, and Beth Kirby of Local Milk.

She’s been honored as 30 Under 30 in the Alpha Delta Pi international organization as well. She’s been a contributing educator with Creative Live, ConvertKit, and HoneyBook, and have been featured in Forbes, Southern Living, Style Me Pretty, and more.

Ashlyn lives outside of Atlanta and convinces her husband, baby, and toddler to go with her to grab tacos weekly.

Connect with Ashlyn:

🔗 CONTENT BUNDLE: ANATOMY OF A WORK WITH ME PAGE WORKBOOK | TESTIMONIAL CLIENT QUESTIONNAIRE
LESSON 2 | LESSON TIME: 59 MINUTEs

Rediscovering the Power of Your Brand Through Brand Psychology

In this Masterclass you’ll learn:

  • How to brand or rebrand utilizing powerful science techniques to attract your dream clients
  • A deep dive into your brand “archetype” & why it’s essential to discover it
  • How to use your unique brand archetype to guide your brand messaging
  • How to leverage the power of color psychology using the unconventional Colour Brand Method™ to boost your brand’s impact
MEET YOUR MENTOR

Cassie Torrecillas

J.Nichole Smith | Brand Architect & Colour Psychology Consultant

J.Nichole Smith is an unconventional, world-leading Brand Architect and Colour Psychology consultant trusted by start-ups, billion-dollar brands (& everyone in between). She believes we all deserve a colorful life full of freedom & fulfillment but we must also give back more than we take. Through her proprietary Whyfinding™ and Colour Brand® methods, she helps businesses clarify and prioritize purpose and rebrand using science (plus a little bit of magic). By leveraging her psychology-based brand strategies, her clients wildly transform both their profit and positive impact – starting with mastering the most important 8 seconds in business.

Connect with Nichole:

LESSON 3 | LESSON TIME: 1 HOUR 9 MINUTES

How to Create A Powerful Visual Brand – Even If You’re Not A Graphic Designer

In this Expert Panel you’ll learn:

  • How you can implement brand psychology into your visual brand
  • Simple tips, strategies and advice for creating a powerful visual brand that attracts your dream clients
  • How to choose the best fonts & colors, develop brand consistency & create strong, visual impact – even if you’re not a graphic designer.
MEET YOUR MENTOR

Cassie Torrecillas

Bree Grenier | Graphic Designer

A few short years ago, Bree was working her corporate job for industry-leading cosmetic and skincare companies. She was traveling a ton (business, not pleasure!) and felt like she was living out of a suitcase. At one point, she would have said she landed her dream job, but after a lot of soul-searching, she realized her dream had changed. Bree’s husband came home from work one day and she told him she wanted to leave it all behind.

Fast-forward a few years, now Bree works with female founders who struggle to fit it all in – who have big dreams for their business, but don’t know how (or have the time!) to make it all happen.

Bree is more than “just” a designer, she is a strategist whose goal is to make a difference in her client’s business. She helps entrepreneurs authentically share their brand and their story through intentional, thoughtful design to help them reach their ideal client, communicate their value, and make more money.

Connect with Bree:

MEET YOUR MENTOR

Cassie Torrecillas

Megan Sjuts | Creative Consultant and Coach

Megan Sjuts is a graphic designer turned creative consultant and coach, podcast host, and the founder of Building 07. Megan has a Bachelor of Business Administration (BBA) in Marketing and Advertising Management. Always wanting to learn more, she later earned a Master of Arts in Mass Communication degree at the University of Florida College of Journalism and Communications, specializing in Web Design and Online Communications.

As a consultant, Megan partners with ambitious business women to bring their vision to life through strategic design and creative direction. She offers a unique perspective by effectively combining her knowledge of marketing, advertising, and graphic design expertise to create strategic solutions for her clients.

As a coach, Megan is passionate about encouraging aspiring and emerging creatives to courageously pursue their paths. As a former design professor and through her work as Community Ignitor for the Bucketlist Bombshells Design Skills Course, she has mentored thousands of young creatives and aspiring designers.

Megan is also a wife and mama to a beautiful little girl. She and her family live in Southeast Missouri.

Connect with Megan:

LESSON 4 | LESSON TIME: 1 HOUR 31 MINUTES

The Importance of Your Brand Impact, Market Share, & Web Presence

In this Expert Panel you’ll learn:

  • How we can set stronger foundations within our business and prepare for a higher influx of brand recognition and website traffic
  • Why your brand should be at the forefront of your business
  • How to stand out in a saturated market and become a household name. 
MEET YOUR MENTOR

Cassie Torrecillas

Tristan Thibodeau | Brand Strategist

Tristan Thibodeau is a Forbes-featured Brand Strategist for Wellness & Beauty brands, as well as the Founder of the industry-leading brand strategy and design agency, Wild Womn Haus.

When clients engage in her services, they see an increase in revenue, community size, visibility, and recognition. Tristan’s true specialty, however, lies in helping entrepreneurs identify their unique edge, market their “it” factor, and stand out in their niche. She helps teach industry leaders how to become industry rebels by being authentically and unapologetically themselves.

In Thibodeau’s view, industry rebels push boundaries, innovate, and create new markets by putting self-expression at the forefront of their brands. She encourages her clients to sell what they want to sell and say what they want to say.

Connect with Tristan:

MEET YOUR MENTOR

Cassie Torrecillas

Alice Brown | SEO Strategist & Website Designer

Yes, you’re passionate about what you do. But it can be tricky to convey that passion when you’re writing about yourself. Alice’s mission is to help you showcase that personality online. And without sounding salesy. Because we’re all trying to find some kind of work-life balance. And that balance is going to be off if you’re spending all the hours at a screen. With online copywriting, SEO strategy and online workshops, Alice is your go-to for reviving your website, so it’s bringing in more leads and more customers (even when you’re out of office).

Connect with Alice:

LESSON 5 | LESSON TIME: 1 HOUR 2 MINUTES

Rebranding and Refining Your Website, Marketing Materials, & Messaging

In this Expert Panel you’ll learn:

  • How we can decide when is the best time to rebrand
  • Why a rebrand is necessary to uplevel your business
  • The best ways to start small but leave a big impact when it comes to refining those areas of our business
MEET YOUR MENTOR

Cassie Torrecillas

Alisha Tanner | Founder of the Brand & Website Design Agency, S co. Creative Design

Alisha is the founder of the brand and website design agency, S co. Creative Design. S co. Creative works with female-led brands in designing captivating visual identities to help attract their target market, increase their ROI and stand out in their industry. Since founding S co. in 2020, she has collaborated with over 150 brands across four countries in visually elevating their business and reaching their target goals.

Connect with Alisha:

MEET YOUR MENTOR

Cassie Torrecillas

Prassede Kemp | Founder of Numinous

Numinous was founded after noticing the resounding need for creative, personalized modes of marketing and storytelling in business. I realized everyone has a story worth sharing, but not everyone has the toolkit to do so.

So… I became the toolkit.

I pride myself on creating systems campaigns that connect people and brands – campaigns that speak to an audience’s hearts as well as their minds. Whether it’s a website launch or customized candle designs, we’ve become known for crafting stories that inspire action.

My superpower is getting my clients *safely* out of their comfort zones, pushing boundaries, and finding fresh ways to stand out. We do this while honoring a holistic approach to marketing that centers our clients’ wellness and longevity. The power of storytelling is immense, and I coach my clients towards making bold moves and engendering *main character energy*. It’s this passion for connecting people to their core stories that keep me motivated.

I come from a background in writing, photography, and conflict resolution – all of which have given me a unique ability to see people as they are, and how they wish to be seen. Now, with five years under our belts, we’ve helped nearly 100 clients share their stories by their own definitions.

I’m a Portland native with a deep love for travel, linguistics, boba, and tending to my houseplants in my spare time!

Connect with Prassede: