00:05:07 Cassie Torrecillas: Yep! 00:05:17 Cassie Torrecillas: One sec just adjusting my setup lol 00:12:35 Josi Braithwaite: I agree! I learned a lot and things got a lot easier once I started having more conversations with nonprofit people and in turn finally started landing clients. 00:16:33 Shay Brown: https://docs.google.com/document/d/19QV8h77invJwxmFIFj1Q4-FgnMzkKBSlzjrw_91Bplc/edit 00:18:06 Shayah Reed: I felt that too when I started working with larger businesses! But you are totally capable! 00:22:47 Cassie Torrecillas: Reacted to "I felt that too when..." with ❤️ 00:25:16 Josi Braithwaite: Lol this was me when I sent out hundreds on LinkedIn messages 00:28:34 Janice Laraine: Reacted to "I felt that too when..." with ❤️ 00:30:26 Shayah Reed: That's good advice, Cassie 00:31:17 Shay Brown: Reacted to "That's good advice, ..." with ❤️ 00:31:20 Shay Brown: Reacted to "Lol this was me when..." with ❤️ 00:33:34 Cassie Torrecillas: PITCHING ERA!!! 00:35:43 Cassie Torrecillas: So hilarious lol 00:36:18 Cassie Torrecillas: More signs this is the right move! 00:37:20 Cassie Torrecillas: Ask people to recommend copywriters as well so it gets even more traction 00:39:18 Shay Brown: Who is her target audience? 00:39:50 Shay Brown: Business owners in the health and wellness space? 00:43:29 Shay Brown: Remember for the part-time CEO we want to make sure our time is spent on the best lead generating activities/sales activities that are leading to high conversion rates within our niche 00:44:30 Shay Brown: 100% 00:52:48 Cassie Torrecillas: I like the word “consulting”! 00:54:12 Josi Braithwaite: Brb I have to restart my computer 00:54:58 Cassie Torrecillas: Could also being a recurring revenue model! 00:57:56 Shay Brown: People loved the group coaching calls in our Collective even when they didn’t need a hot seat 00:58:33 Shay Brown: Love the recurring rev. Model for these people 00:58:52 Shay Brown: And grow them up your ladder into other services as they become successful 00:59:30 Shay Brown: Love the idea of hosting a retreat for this audience 00:59:35 Shay Brown: How fun! 01:00:05 Shay Brown: Coaching Call, Slack Support, and a download 01:02:09 Shay Brown: Especially as an expert in operations you’ll love this model of deliverability 01:04:57 Cassie Torrecillas: I would suggest sending an email to this holistic mental health coach you just chatted with and run the idea by her - would she join> 01:05:12 Cassie Torrecillas: She just picked your brain..pick hers! lol 01:05:34 Shayah Reed: Reacted to "She just picked your..." with 😂 01:05:36 Shayah Reed: Reacted to "She just picked your..." with 👍 01:06:01 Cassie Torrecillas: WOW that’s amazing!! 01:06:38 Cassie Torrecillas: Did you decide on a name?! 01:07:35 Cassie Torrecillas: Same page - just no testimonials! 01:08:46 Alisha Serre': If your super visual like me, you can view websites via a past date with Wayback Machine https://archive.org/web/ 01:16:42 Cassie Torrecillas: V.1 of a sales page “light” - for a new program we haven’t launch before - What is the program? - Who is the program for? - Who is the program not for? - What are the results you’ll achieve in the program? - What are the pain points someone has before enrolling in the program? - What do they desire by enrolling in this program? - How is the program delivered? (Ie. the details/content/sessions, how long is it etc.) of the program) I take all these answers I write out and work them into crafting direct copy/messaging that speaks directly to our target audience for the sales page :) 01:17:49 Cassie Torrecillas: Even late-Jan start is great! 01:23:25 Shayah Reed: brb! 01:23:28 Shay Brown: Reacted to "brb!" with 👍 01:23:31 Shay Brown: Reacted to "V.1 of a sales page ..." with ❤️ 01:25:33 Cassie Torrecillas: Pinterest has some great sales page layouts as well! 01:25:42 Cassie Torrecillas: So I use that for inspiration 01:31:01 Alisha Serre': @Prassede Kemp I took notes from what Shay shared at the retreat for my podcast launch plus tasks I need to get done…here is a link to my doc if you need any of this! https://docs.google.com/document/d/12e7dBmShvEjWHoKETbqo6fESNYYpKepclrTShBkuUBw/edit?usp=sharing 01:34:57 Cassie Torrecillas: Did you mean social media profiles? 01:35:01 Cassie Torrecillas: Or buyer personas? 01:35:31 Cassie Torrecillas: Yes on a IG account for it! 01:41:28 Josi Braithwaite: Sam Van Der Weilen is writing a book right now and is doing this if you want to follow her for a bit and she how she is sharing the process 01:41:56 Cassie Torrecillas: Ooo I want to follow! 01:42:29 Prassede Kemp: Reacted to "Sam Van Der Weilen i..." with ❤️ 01:43:03 Cassie Torrecillas: THANK YOUUUUU!!!!! 01:43:22 Shayah Reed: Yay! 01:45:23 Cassie Torrecillas: Do you have a podcast hit list? 01:46:26 Shayah Reed: Love that! 01:49:30 Josi Braithwaite: So you can go on your walks! 01:49:44 Cassie Torrecillas: I would love to see you feel balanced by EOQ1! 01:50:17 Cassie Torrecillas: Reacted to "So you can go on you..." with ❤️ 01:50:57 Shayah Reed: LOL I've been there.. you create space and then feel like you need to fill it with more work 01:51:28 Shay Brown: Reacted to "LOL I've been there...." with ❤️ 02:02:20 Cassie Torrecillas: Wowww! That’s major! 02:02:44 Alisha Serre': So exciting! 02:14:59 Shayah Reed: I was just looking at the Launch sales page! 02:15:43 Shayah Reed: Looks so fun