Total Module time: 3 hours 48 minutes
Lesson 1 | Lesson Time: 1 HOUR 42 Minutes
How to Use Proven Market Research Methods to Create Robust Customer Avatars
In this Masterclass you’ll learn:
- How to create surveys, polls, interviews etc. that actually get you the data you need to make savvy sales and marketing decisions.
- How to segment your audience into 3-4 archetypes that allow for you to tailor your products and copy to connect to your audience on a deeper level
- The #1 tool to organize all of your data and group data points together to help you better read and understand all of the information you’ve gathered and for future reference points
MEET YOUR MENTOR
Shay Brown | COO, Co-Founder of Bucketlist Bombshells
Shay Brown is the COO and co-founder of Bucketlist Bombshells, a multi-million dollar business education company for the next generation of female entrepreneurs. Having built a thriving community of more than 150,000 women around the world, the Bucketlist Bombshells Academy® teaches foundational business skills and provide a step-by-step roadmap to create and run an online service-based business. They are also the creators of the Bucketlist Bombshells Collective® business-growth membership & community for female business owners.
Bucketlist Bombshells has been featured by Forbes, CNBC and Greatist for paving the path to remote work for millennial women through entrepreneurship — even before the world adjusted to remote work during the Covid-19 pandemic.
Connect with Shay:
- Website: https://bucketlistbombshells.com
- Instagram: @bucketlistbombshells
🔗 content bundle: GET TO KNOW MY CUSTOMERS: MARKET RESEARCH & TARGET AUDIENCE AVATAR BUNDLE
Lesson 1 tutorial | tutorial Time: 7 Minutes
how to use market research tools
LESSON 2 | LESSON TIME: 1 HOUR 4 MINUTES
Finding Your Profitable & Passion-Fueled Niche
In this Expert Panel you’ll learn:
- The core element of growing a successful business: finding your profitable & passion-fueled niche
- How to chose your business niche
- How to find & serve a unique target audience
- How finding your niche ultimately impacts your business impact & profits
MEET YOUR MENTOR
Sarah Waldbuesser | CEO of Destination Legal
Sarah is an attorney for online business owners and the Founder of Destination Legal, where she helps online coaches and service providers legally protect their passion through getting the right contracts, terms, and trademarks in place in their business. After several years at a law firm and a few career jumps, she ended up falling in love with online business and loves helping entrepreneurs achieve their dreams in a smart and protected way.
When not at her computer, Sarah loves hanging with her family, having wine with friends, flying around the globe, and connecting with other online business owners.
Connect with Sarah:
Website: https://destinationlegal.com/
Instagram: @destinationlegal
MEET YOUR MENTOR
Stephanie Skryzowski | CFO at 100 Degrees Consulting
Stephanie Skryzowski is a visionary Chief Financial Officer that helps purpose-driven leaders better understand and use their numbers to make smart decisions to grow their bottom line and their impact. She is the Founder and CEO of 100 Degrees Consulting which provides financial strategy and bookkeeping services to businesses and nonprofits around the globe.
Stephanie is passionate about educating leaders to understand, use, and communicate their numbers to create financial sustainability and increase their impact on the world, and she runs The Purpose & Profit Collective, a program to empower entrepreneurs to master their own finances.
When she is not crunching numbers, Stephanie is exploring the world with her husband and two young daughters.
Connect with Stephanie:
Website: https://100degreesconsulting.com
Instagram: @100degreesconsulting
LESSON 3 | LESSON TIME: 55 MINUTES
The Importance of Niching and How Specific Should You Really Get
In this Expert Discussion you’ll learn:
-
- How you can decide when is the best time to get really nitty gritty with who exactly you are serving in your business
- Why this level of clarity is importance to amplify your sales
- How to look at secondary audiences within your current audience and how focusing on a subset when it comes to your products, services, and messaging can improve your conversion rate.
MEET YOUR MENTOR
Holly Smith | Operations Business Manager
As a former wedding coordinator, I helped couples run one of the greatest days of their life. Now, I help wedding photographers accomplish one of the greatest challenges of their lives: managing their business!
Connect with Holly:
Website: https://thegenieva.com
Instagram: @thegenieva